Spa Balance

54. How Useful Are Feasibility Studies?

How useful are feasibility studies?

Today’s a controversial one.

Most consultants and business strategists will strongly advice to commission a feasibility study.



1.    It ensures you have a good feel of the business idea you have in mind and where the market is headed.

2.    Technically speaking, it saves you thousands, hundreds or even millions of dollars in costly mistakes.

The reason today’s episode is controversial is because I’d like to throw a curveball out there and question: are feasibility studies really that useful as we think they are?

Today I’d like to deep dive into the subject of feasibility studies, and when it makes sense to get one done, and when it doesn’t make sense to get it done.

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