Spa pop-ups: Introducing creativity into your spa’s sales and marketing strategy
An old proverb says “if the mountain won’t come to Muhammad then Muhammad must go to the mountain”. This has recently become all the rage as a successful and creative trend in the hotel and personal services industries, as well as in sales and entertainment. It is called pop-up. From London to New […]
How to Position your Business and Sell More
In a recent post, we discussed the overall importance of innovation and imagination in the spa industry. This week, we are further exploring this topic by discussing a couple of articles published by Mark Pollard, a professional strategist and VP of the Brooklyn based agency Brand Strategy, on this subject. From the negative effects […]