How to open a spa: Part 1 – Concept and feasibility
We are happy to kick off a new series of eight articles featuring tips and recommendations dealing with the process of opening a new spa from start to finish. During the next two months, we will be covering the most important aspects of conceiving and implementing a spa. This week, we would like to […]
Pricing Strategies: The Right Price
Understanding how to create and implement a coherent spa pricing strategy is essential for maximising yield. There is no doubt that implementing a coherent pricing policy is one of the key factors for ensuring optimum revenues and higher profits. But what constitutes a ‘coherent pricing policy’? What are the important variables that need to […]
The Importance of a Pricing Strategy
This week, we are talking about pricing. Because of the significant weight that pricing has in the overall performance of a company, we believe this is an important issue the spa industry needs to get better at. In order to discuss this, we would like to share two interesting articles on pricing published […]