Spas and The Consumer Decision Journey

  In our previous post, we compared two different marketing models: The traditional funnel purchase and the Consumer Decision Journey (CDJ). Considering the comprehensiveness provided by the latter, we chose the CDJ model as the ideal marketing guide for our industry. We believe that by using this model, we can start focusing on the most […]

Choosing the Right Marketing Strategy for your Spa

    In previous posts, we have stressed the importance of bringing effective marketing into our industry. We would like to share with you some useful insights regarding this topic in our first two posts of this month. This week, we will take a look at the changing approaches that are shaping marketing strategies nowadays. […]