In our previous post, we discussed some of the root causes and effects of the current healthcare crisis. Although the situation is alarming, this crisis has also created additional room for innovation. Putting this innovation into action is, however, the biggest challenge a company needs to face when dealing with today’s healthcare crisis.
This week, we will continue to share some of the insights provided by Lekshmy Parameswaran and Jeroen Raijmakers in their paper People-focused Innovation in Healthcare. In particular, we will explore the principles and mindset that Philips Design, one of the world’s largest design consultancies, has embraced in order to support innovation strategies aimed at providing patients and professionals with an improved healthcare experience. We think these are useful tips for the spa and wellness industries.
Innovation and Strategic Partnerships
In today’s healthcare environment, competition is tough. In order to thrive in such a scenario, organisations need to combine in a smart way innovative strategies with a sustainable financial system. In addition to this, the current challenges in the healthcare field require different skills and knowledge that hardly any healthcare organisation is able to provide by itself only.
Because of this, healthcare providers need to understand the importance of forging partnerships and strategic alliances with different actors. An increasing understanding on this area offers a great opportunity for the spa and wellness industries to effectively integrate their service into the health field. This kind of environment is the one that could potentially encourage, for example, a new partnership between hospitals and the spa industry.
The first step to tackle the current crisis and embrace an innovative approach requires an elaboration of key questions about the problems the healthcare system faces today. In their paper, Parameswaran and Raijmakers list a set of questions that touch some of the most important obstacles and challenges affecting the healthcare industry.
Some of these crucial issues include the difficulty people have to change their lifestyles, the nature of the obstacles that prevent care teams from providing optimal care, the development of bottlenecks in care delivery, the expectations people have from clinical technologies, and the elaboration of strategic decisions in a world defined by an unpredictable future.
The Philips Design’s Approach to Innovation
As a leader in the elaboration of healthcare solutions, Philips is a company “focused on improving the quality of people’s lives through the timely introduction of meaningful innovations”. Philips Design has applied the company’s philosophy of “sense and simplicity” to tackle the complexity of our world and the current healthcare crisis.
In addition to this, Philips Design has enhanced its capabilities by focusing on the people. As stated by Parameswaran and Raijmakers, Philips “delivers advanced solutions for health professionals, to meet the needs of patients, and to give consumers access to affordable healthcare in hospital or at home”. The combination of human sciences and design experts under one roof has allowed Philips Design to come up with some of the most innovative solutions in the health field.
Some of these solutions include initiatives such as My Heart, a project that provided personal healthcare applications for preventing and managing cardiovascular diseases, and Nebula, an interactive projection system aimed at enriching the whole experience of going to bed and sleeping.
The most important thing about the innovative activities that Philips Design carries out relies on the fact that its “focus is given to creating the optimal conditions for innovation in healthcare, which has more to do with team dynamics and mindset than standard processes and tools”. This innovation mindset is defined by different core principles that include an understanding of the challenges that are in front of us and the ability to listen, confront, collaborate, trust, act and learn during the whole process.
We strongly believe that the spa and wellness industries can also learn a lot from this successful mindset. If we are able to build our own strategies with a similar approach, we could eventually be in a good position to fully embrace innovation.