Spa Balance

How to choose the right price for your treatment menu

  Understanding how to create and implement a coherent spa pricing strategy is essential for maximising yield.   There is no doubt that implementing a coherent pricing policy is one of the key factors for ensuring optimum revenues and higher profits.  But what constitutes a ‘coherent pricing policy’?  What are the important variables that need […]

Revenue management in spas: Lessons from the hotel industry

  In terms of yield management and optimizing revenue, there is a lot the spa industry can learn from the hotel industry. Thanks to the similar complexity that goes along with the management of pricing and rate levels for hotels and spas, the new customer-oriented approach taken by the hotel industry looks like the ideal […]

GOP PATH – An interesting KPI for the spa industry?

  In terms of revenue management, the spa industry has learned lots from the standards that the hotel industry has been using to measure performance. In fact, it was from the hotel industry’s REVPAR (revenue per available room) that we delved into the time element of our operations and adopted REVPATH (revenue per available treatment […]

RevPATH and the art of understanding time to improve yield management in the spa industry

  Last week, we introduced some of today’s most challenging issues surrounding yield management in the spa industry. Furthermore, we stressed the importance of bringing an integrated approach into revenue management capable of providing spas with the opportunity to measure time as a crucial variable to understand revenue-production performance. In our previous post, we briefly […]

Spa and Wellness Facilities: Is It Time to Downsize Projects?

  In previous posts, we have discussed the increasing interest of the spa and wellness industries to embrace new business opportunities. That move has been largely dictated by the desire of our industry to move away from the idea of luxury and exclusivity that has surrounded it from the very beginning. Considering such a desire […]