Top Readers’ Favourites in 2012


As the year comes to an end, we would like to unveil our most popular posts of 2012. It is interesting to note that our top four articles are closely related to the increasing cohesion of the synergies between the spa and wellness industries and the health field.

We have also noted that the popularity of these posts respond to the increasing interest these business opportunities have generated among spa and wellness professionals. Along those lines, these articles also mirror the evolution of the spa industry and our desire to move away from the notion of mere luxury and exclusivity that defined our beginning.


Spas and Hospitals

With an increasingly ageing population and the current healthcare crisis affecting most developed nations, the idea of more hospitals integrating spa services offers a profitable business model for both hospitals and spas. This post highlighted the benefits of a prevention-focused partnership between spas and hospitals.

By bringing into the discussion the most important reflections from the Health Matters Conference, this article encouraged the spa industry to get better at spreading its word about the prevention-related solutions it can bring into the health sector.


Childhood Obesity, Schools and Spas

This post was part of a series dealing with the positive contributions the spa and wellness industries can provide to the general wellbeing of a society. Just like the partnership between spas and hospitals, any model aimed at tackling childhood obesity must take into consideration models based on prevention and education.

In order to succeed, spas that choose to explore this option would need to ‘repack’ their services and present them in a more prevention-focused way. Additionally, they would need to build strong synergies with related fields including fitness, nutrition and education, just to mention a few.

Health issues that face our next generation present an interesting business opportunity for the spa industry to get involved with schools and parents, adopting an educational approach capable of teaching kids the importance of leading healthy lifestyles.


Spas and The Treatment of Patients with Cancer

This post deals with one of the most ambitious initiatives our industry has taken within the health field. After discussing the successful cancer-related therapies implemented by the American wellness centre Inspiritas, this article offers an overview of the main obstacles that our industry needs to overcome in order to consolidate this business opportunity.

In particular, this post offers an interesting reflection about the need to improve professional training and qualification in massage therapy alongside business models capable of providing a more medical service less focused on economic revenue.


Spas and Pharmaceutical Companies

The pharmaceutical industry offers another interesting business opportunity for the spa and wellness industries. Like most of the players in the health field, that opportunity has arisen from the crisis affecting the pharmaceutical sector. In this post, we discussed the face of this crisis and the importance that diversification may play in the future of this industry.

It is precisely from this approach, alternative and integrative health therapies, that the spa industry can build new synergies with the pharmaceutical industry. Joining hands with this field is just one of the many ties we are strengthening with the health industry.


Building A Prosperous Future

The four posts we have previously discussed are centered on very concrete business opportunities that are possible today because of the way our industry has been evolving. At Spa Balance, we believe our industry will continue to explore these lucrative options.

In order to consolidate these opportunities, however, our industry needs to fully embrace prevention and market itself appropriately. It also needs to improve professional training and implement effective business models while strengthening alliances with different actors. If we are capable of doing this, we will be able to build a prosperous future and make a positive impact in the evolving health paradigm.

By Sonal

Sonal Uberoi creates and delivers smarter spas around the world. Spas and hotel groups hire Sonal to help them design, set up and manage their wellness businesses. Her finance background and worldwide operations experience in the spa, wellness and hospitality sectors make Sonal the go-to expert for business optimisation solutions. Connect with Sonal on LinkedIn

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