In our previous post, we reviewed some of the trends we saw unfold in 2012 within the spa and wellness industries. In particular, we discussed last year’s performance and the business potential that medical evidence, family packages and coaching will continue to offer in 2013.
This week, we are focusing a bit more on the concepts that will define the spa and wellness industries during the next twelve months. The following trends are based on the predictions unveiled by SpaFinder as well as our own insights regarding the role that care providers and future generations will play in the development of our industry. Let’s take a look.
Besides the spa and wellness industries, hotels are also targeting business opportunities resulting from the increasing awareness of healthier lifestyles. At a time when concepts such as leisure, vacation and hospitality are being redefined, hotels are rebranding themselves as places where people can enjoy new wellness experiences.
Gyms and spas are not longer amenities and things like “customized food and beverage offerings are becoming standard fare.” We believe this trend will be a hot one in 2013.
This trend exemplifies in a good way the kind of innovative synergies we can build with the health field. With the increasing popularity of genomic testing, the spa and wellness industries could find a great opportunity to reinforce their prevention-based therapies.
In particular, further discoveries regarding telomeres, “the only malleable part of DNA, which can be repaired by stress-reduction, exercise, sleep, healthier food and meditation,” will provide our industry with a perfect channel to stress the benefits our services can deliver in terms of prevention.
This trend acknowledges our desire to move away from the idea of luxury and exclusivity that surrounded the spa industry for so many years. It also acknowledges our increasing interest of getting closer to the health field and embracing healthier lifestyles and wellness.
As stated by Susie Ellis, “more people will look to spas to heal and keep bodies functional.” As a consequence of this, our industry will be creating strong ties with the real world and new kinds of customers including elderly and disabled people. Innovation will be definitely an important element in the construction of attractive treatment menus offering services such as pain-relieving treatments and nutritional advice.
Just like professionals in our industry, care providers will also try to get a piece of the $2 trillion-plus pan global wellness market. This need promises to expand in years ahead as the world continues its shift from a manufacturing to a service economy. People, health care institutions and governments will continue to recognize the effectiveness of spa/wellness programs and experiences.
Considering the current crisis of healthcare systems across the globe, health care institutions and governments will be inevitably forced to look into the area of prevention while revisiting their existing reactive models. This change of approach, especially when used to tackle illnesses like childhood obesity, will provide an excellent opportunity for the spa industry to provide its services.
We believe all the trends we discussed here will allow us to accomplish three main things. First, they will allow our industry to fully embrace the ideas of prevention, innovation and wellness. Second, we will build additional synergies with the health and hotel industries. Third, these trends will provide us with the opportunity to connect with a real world that will bring on board new customers eager to take advantage of new wellness experiences.
That said, we see 2013 as a very exciting year for our industry. We believe, these five trends that SpaFinder unveiled, represent a good point of reference not only for the current state of our industry but even more so for the future we want to build.