Spa Balance

How to open a spa: Part 4 – Writing of the treatment and services menu

  This month, we will continue to cover the different steps one needs to take when opening a spa from start to finish. Once you have designed and activated the Critical Path Method (CPM) of your project, it is time to start thinking about the kinds of treatments and services you want to offer to […]

Hotel Spas and the Implementation of Inhouse Guest Capture Rate Activities

  This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]

Spas and Treatment Menu Engineering

Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on The following post introduces the development, basic principles […]