10 Corrective Strategies for Spa Revenue Optimisation

 

During the last two decades the spa, beauty and wellness sectors have benefitted from an exponential growth which boosted the entrance of a great number of entrepreneurs from other sectors to these ones in order to seek opportunities for quick money and success. Unfortunately, many investments did not meet the expected goals as the vast majority of projects have failed in their implementation. The main reasons behind their failure have been the lack of specific know-how related to these sectors coupled with the lack of a clear business strategy in relation to realistic financial goals, operational systems and innovation. In this blog article, we would like to share some basic advice to help assist those centres in crisis or those ones that are looking to optimise revenue and business performance.

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How to Price Spa Packages

Creating a spa package that sells well is in itself a challenge for most spa operators, let alone finding an appropriate pricing policy for these packages.  It is a fine science, and is not merely a question of finding your most poor selling treatments, putting them into a package and selling them at a huge discount.  If your consumer did not buy the treatment in the first place for the original price, it is highly unlikely that a decrease in price will entice them to buying it.  Spa operators need to understand what consumers want to buy and sell them what they want.

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