Global Wellness Tourism Economy
A latest study conducted by SRI International reveals wellness tourism has become a $439 billion market! It was a defining moment for the global wellness industry when, earlier this month, the Global Wellness Tourism Economy report valued the market at a staggering $439 billion. ¡Un estudio reciente realizado por SRI International revela que […]
Emerging markets in the spa industry: China
In the next two posts, we would like to take a deeper look into the opportunities that two Asian giants offer the spa industry: China and India. We would like to start this week’s post by exploring the opportunities the rapidly growing Chinese spa industry promises. In a previous article we touched upon the […]
How to develop your spa concept – Part 2
Last week, we looked at a series of tips that we can take from other industries, such as the restaurant and hotel industries, that have successfully developed their quality of optimizing guest experiences within their businesses. This week, we will continue with the next 5 tips on how to develop your spa´s concept, using […]
How to develop your spa concept – Part 1
In matters related to personal services, innovation and a well-designed concept are the key to a successful business. The spa industry is no exception. Many times spas are built without taking into consideration the importance of creating a robust and clear concept. In fact, in majority of the cases, the spa concept is actually […]
Spa pop-ups: Introducing creativity into your spa’s sales and marketing strategy
An old proverb says “if the mountain won’t come to Muhammad then Muhammad must go to the mountain”. This has recently become all the rage as a successful and creative trend in the hotel and personal services industries, as well as in sales and entertainment. It is called pop-up. From London to New […]
How to choose the right price for your treatment menu
Understanding how to create and implement a coherent spa pricing strategy is essential for maximising yield. There is no doubt that implementing a coherent pricing policy is one of the key factors for ensuring optimum revenues and higher profits. But what constitutes a ‘coherent pricing policy’? What are the important variables that need […]
Revenue management in spas: Lessons from the hotel industry
In terms of yield management and optimizing revenue, there is a lot the spa industry can learn from the hotel industry. Thanks to the similar complexity that goes along with the management of pricing and rate levels for hotels and spas, the new customer-oriented approach taken by the hotel industry looks like the ideal […]
GOP PATH – An interesting KPI for the spa industry?
In terms of revenue management, the spa industry has learned lots from the standards that the hotel industry has been using to measure performance. In fact, it was from the hotel industry’s REVPAR (revenue per available room) that we delved into the time element of our operations and adopted REVPATH (revenue per available treatment […]
How to open a spa: Part 8 – The opening
We are now in the final step of the ‘pre-opening’ phase and at the beginning of a whole new set of challenges. The success of this stage normally depends on how well the pre-opening phase has been orchestrated, right from the conceptual design through to the pre-opening training and generating the right buzz about […]
How to open a spa: Part 7 – Pre-opening countdown
Once you have taken care of the treatments and services menu of your future spa, the equipment and technical requirements of your facility, and the group of professionals that will run the operations of your new business, you are moving into the pre-opening countdown phase of the process. During this step, you need to […]