Spa Balance

So you have been promoted to spa manager, now what?

  Throughout this series, we have pointed out one of the greatest challenges in the spa industry: the lack of sufficiently qualified managers. As the industry grows, so does the need for the right managers to promote a healthy bottom line for spa owners and investors. In our previous article, we talked about the qualities […]

How qualified do spa managers need to be? And who is responsible for their training?

  Last week, we took a look at the theoretical aspect of spa management education, including the challenges that come with maintaining, training and educating spa managers. As we continue to learn about the growing need for knowledgeable leaders in the industry, this week we will look at the more practical aspects that we are […]

What is the reality of our spa management workforce and its educational needs?

  In today’s post, we’d like to address the more theoretical aspect of education within the spa industry. A report, commissioned by GSWS and conducted by SRI International, Spa Management Workforce & Education: Addressing Market Gaps is our focus. Spa management professionals are hard to find. With the growing global wellness tourism economy, the number […]

Wage differences among therapists around the globe

  As 2014 begins, the spa industry is trending upward and outward, across borders worldwide. One of the biggest factors that contribute to the success of a spa is the quality of its human capital. The cost for a well-qualified and skilled team of therapists can vary from country to country. The global spa industry […]

Access to alternative therapies through spas and wellness centres

  The spa industry has changed dramatically over the last years. Our industry is no longer defined by luxurious facilities merely concerned with pampering their guests. Today, modern spas and wellness centres have become important sources of complementary therapies where guests can satisfy their increasing demands for preventive treatments and healthy lifestyles. The following article […]

The crucial role of alternative therapies in the spa industry

  In this week’s post, we have invited John Curtin, President of the Fundación Sauce and Spanish Reiki Foundation, to share his experience in the complementary/ integrative therapies field. In the following lines, Curtin will talk about the increasing role of alternative therapies in today’s society, how spas can integrate them in their treatment offering, […]

Brand shifting targets spa and wellness

  We live in a hectic world whose frantic rhythm is affecting the lives of millions of people all over the globe. From stress-related problems to childhood obesity, our current environment seems to be out of control. However, the good news is that there is an increasing awareness among people regarding the need to improve […]

5 Way Hotel Spas Can Seize External Guests

  In our previous post, we introduced some of the sales activities that hotel spas can implement in order to improve their capture rate activities. This week, we are sharing additional ideas that can help these hotel spas to tap into the local market. The following five tips provide a guide on how to reach […]

Hotel Spas and the Implementation of Inhouse Guest Capture Rate Activities

  This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]