Spas and The Consumer Decision Journey
In our previous post, we compared two different marketing models: The traditional funnel purchase and the Consumer Decision Journey (CDJ). Considering the comprehensiveness provided by the latter, we chose the CDJ model as the ideal marketing guide for our industry. We believe that by using this model, we can start focusing on the most […]
Choosing the Right Marketing Strategy for your Spa
In previous posts, we have stressed the importance of bringing effective marketing into our industry. We would like to share with you some useful insights regarding this topic in our first two posts of this month. This week, we will take a look at the changing approaches that are shaping marketing strategies nowadays. […]
New Horizons in Asia Pacific
A note from Spa Balance´s founding director, Sonal Uberoi. At the end of September 2012, I stepped down from the day-to-day management of Spa Balance to exclusively join French luxury hotel chain, Sofitel Luxury Hotels, as their Regional Director of Spa Asia Pacific. I will now be based out of rapidly developing Macau […]
Spa Management and the Building of Good Talent within your Team
In our previous post, we introduced the current challenges our industry is facing in terms of spa management. This week, we are sharing with you some of the actions we can implement in order to deal with these challenges. Just like our previous post, the following insights are based on the findings provided by […]
Spa Management and the Challenge of Finding the Right Professionals
Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them. This week, we […]
Spas and Treatment Menu Engineering
Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic […]
How to Effectively Tackle Staff Attrition
It is no secret that in this rapidly growing spa industry there is a shortage of spa professionals across the board, from spa attendants, spa receptionists, therapists to spa managers/ directors. We, as an industry, are then faced with the additional challenge of a high level of staff turnover. So how can we keep […]
How to Price Spa Packages
Creating a spa package that sells well is in itself a challenge for most spa operators, let alone finding an appropriate pricing policy for these packages. It is a fine science, and is not merely a question of finding your most poor selling treatments, putting them into a package and selling them at a huge […]
How Important are Product Houses in a Spa Operation?
Considering the enormous amount of attention that hoteliers, spa owners, managers and directors pay to the brand of a product house, we as spa consultants are constantly faced with the challenge of measuring the effectiveness of a product brand. While the product brand you use is an integral part of the spa, the bottom […]
A New Business Model: A Client-Based Experience
The Forum HOTel&Spa recently celebrated its 5th Annual Conference, an event that brought together excellent speakers from all over the world, including Sonal Uberoi, Founding Director of Spa Balance Consulting. Attendees enjoyed many interesting presentations from various international experts, each one talking about this year’s conference theme: “Experience”. In this post, we would like […]