Spa and Wellness Facilities: Is It Time to Downsize Projects?
In previous posts, we have discussed the increasing interest of the spa and wellness industries to embrace new business opportunities. That move has been largely dictated by the desire of our industry to move away from the idea of luxury and exclusivity that has surrounded it from the very beginning. Considering such a desire […]
Spas, Wellness Centres and the Challenge of Fighting Conventionalism in the Health Industry
In this blog, we have extensively talked about the potential benefits that spas and wellness centres can obtain from building different synergies within the health industry. Although we firmly believe this is a promising business opportunity, and one we should definitely try to embrace as an industry, we also know the construction of those […]
Healthcare Innovation – Business Value and Benefits
This is the last post of our series on healthcare innovation. After sharing different insights about the root causes and effects of the current healthcare crisis as well as tips for innovation and design thinking, it is time to take a look at the business value and benefits provided by innovative solutions. As in […]
Healthcare Innovation – The Value of Design Thinking
Last week we talked about some of the innovation principles that we can use today to deal with the current healthcare crisis. In particular, we highlighted the Philips Design approach that Lekshmy Parameswaran and Jeroen Raijmakers discussed in their paper People-focused Innovation in Healthcare. This week, we are going to further explore this […]
Healthcare Innovation – The Big Challenge
In our previous post, we discussed some of the root causes and effects of the current healthcare crisis. Although the situation is alarming, this crisis has also created additional room for innovation. Putting this innovation into action is, however, the biggest challenge a company needs to face when dealing with today’s healthcare crisis. […]
Healthcare Innovation – The Face of the Crisis
In different occasions, we have discussed the current crisis of national healthcare systems around the world. While talking about this, we have also argued in favour of a new approach towards health based on prevention and innovation. In the following four posts, we are going to bring these issues together by talking about […]
Digital Marketing Tips for the Spa Industry
With the arrival of the Internet, the world of business has changed dramatically. This change has been dictated mostly by the birth of a virtual consumer who has created a new world of interactions responsible for redefining the way people buy products and services today. This week, we will discuss the crucial role […]
The Importance of a Pricing Strategy
This week, we are talking about pricing. Because of the significant weight that pricing has in the overall performance of a company, we believe this is an important issue the spa industry needs to get better at. In order to discuss this, we would like to share two interesting articles on pricing published […]
How to Position your Business and Sell More
In a recent post, we discussed the overall importance of innovation and imagination in the spa industry. This week, we are further exploring this topic by discussing a couple of articles published by Mark Pollard, a professional strategist and VP of the Brooklyn based agency Brand Strategy, on this subject. From the negative effects […]
Hotel Spas in the Current Economic Downturn
The financial crisis that hit the world in 2008 has affected all industries across the globe. The spa industry has also suffered the negative effects due to this global downturn. This week, we are offering a general outlook of the way hotel spas have been affected by this crisis and the emerging signs of […]