Spa Balance

Innovation & Imagination in the Spa Industry: Time to Join the Conversation!

Innovation and imagination are subjects that are in the forefront of most industries today, and the spa industry is no exception. In times of crisis, where we see the emergence of the new order, it is even more important to be innovative and imaginative. The spa industry can undoubtedly benefit from this by looking at […]

Spas and Treatment Menu Engineering

Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic principles […]

Spas and Hospitals: A Fruitful Collaboration?

  Lately, we have written extensively about the evolution of the spa industry and the current challenges and opportunities we have ahead of us. In particular, our posts have introduced the present synergy that is taking place between the spa industry and the medical field. From cancer-related treatments to pain management, we have explored different […]

How Important are the Brands of Product House Companies in a Spa Operation?

Considering the enormous amount of attention that hoteliers, spa owners, managers and directors pay to the brand of a product house, we as spa consultants are constantly faced with the challenge of measuring the effectiveness of a product brand. While the product brand you use is an integral part of the spa, the bottom line […]

Consulting Services and the Spa Industry

There is no doubt 2012 will be another challenging year for most industries, and the spa sector is no exception. Spas will not only need to come up with more innovative business models but will also need to have the necessary cash flow in order to survive the coming year and deal with the current […]

The Challenges of the Spa Industry

    The challenges the spa industry faces today are numerous. Many of them are a consequence of the way the sector has evolved in recent years. Although spas becoming mainstream is faced with many obstacles, future trends hint towards a more rapid process. Those spas that are willing to improve the quality of services […]

Discount Deals and the Spa Industry

  The recent boom of spa services offered through the Internet by discount and daily deal sites like Groupon is one of the most controversial issues surrounding the spa industry today. Many professionals within our sector have argued against online deals saying that they affect the reputation, margins and profitability of the spa industry. However, […]

The Role of Spas in Pain Management

    Pain management offers an interesting business opportunity for spas today. With the large number of aging baby boomers in the market, the spa industry is moving into the field of pain management. Pain relief solutions such as medical treatments, hydrotherapy, thermal baths and mud-related therapies are only some of the services spas can […]

Consulting Services in the Spa Industry: An Ethical Dilemma

  One of the biggest problems facing the spa industry today has to do with the quality of consulting services available in the market. There are several reasons for this. However, the recent explosion of consulting services provided by spa product and spa equipment suppliers is worsening the problem. These services are not only providing […]

Introducing Spa Balance

  Introducing Spa Balance: a holistic concept. Sustainable management solutions for businesses in the spa, beauty and wellness industries.   Les presentamos a Spa Balance: un concepto holístico. Soluciones de gestión sostenible para las empresas en los sectores de spa, belleza y wellness.