How to develop your spa concept – Part 2


Last week, we looked at a series of tips that we can take from other industries, such as the restaurant and hotel industries, that have successfully developed their quality of optimizing guest experiences within their businesses.

This week, we will continue with the next 5 tips on how to develop your spa´s concept, using as a base contributions from experts from other more mature industries.


Keeping abreast smart and lasting trends

In every industry new trends arise that reflect the mindset changes according to times, or to a different notion of health and consumption. Knowing about these trends and putting them to good use can be a fantastic opportunity to be more competitive and satisfy your clients. For example, your spa products can be more ecological, you can make the change from disposable to re-usable, or use natural and fair trade ingredients in therapies, etc.  Don’t wait for your clients to ask for it… Go with the times and change for the better!


Have an authentic yet powerful concept

In order for a concept to stick out, it must be original. However, even more importantly, your concept must give your spa a distinct personality. The personality of your spa is dictated by that special experience that only your spa offers to your clients. This special experience must also be easy to identify and share. If the name of your business is too exotic, or if the concept is confusing or too elaborate, your clients will have trouble expressing it correctly or effectively.


Learn from other industries

In the business world, observing what is happening around us in the commercial sense and detecting where the opportunities lie is basic, and spas are no exception. Being inspired by the way your local coffee shop, the bar or the movie theatre attract clients could prove to be an excellent idea. Have you ever thought of promoting a membership to the spa where people can enjoy special treatments and events, like they do at museums? Or why not give a series of talks about therapies and healthy living once in a while? These and other ideas, so common in some industries, could be quite positive to put your business on the map, and guarantee a constant flow of interested clients.


Place your spa in the right context

Many times an excellent business idea can fail when it is placed in the wrong setting. Although different and new concepts are appealing, if your idea is too “exotic” it could turn clients away. The most successful businesses are those that satisfy the demands of their target market, in a special way that makes them stand out. In that sense, it is important to understand your location, the kind of people that you are catering to and their type of needs. The combination of juice bars and sports centers is a perfect example of complimentary businesses in the right context.

If you open a spa with treatments that focus on stress reduction in an office area, or one with natural therapies close to the countryside or the beach, your spa will fit in harmoniously with its surroundings, and will continue to be attractive for a long period of time.


Like and be confident about your concept!

In the end, even a good concept and a good location may not be enough if you don’t believe in the idea. The spa business is based on our ability to transmit to our clients an experience of wellbeing, health and harmony. If you would love to visit your own business as a client, most likely your clients will too!

By Sonal

Sonal Uberoi creates and delivers smarter spas around the world. Spas and hotel groups hire Sonal to help them design, set up and manage their wellness businesses. Her finance background and worldwide operations experience in the spa, wellness and hospitality sectors make Sonal the go-to expert for business optimisation solutions. Connect with Sonal on LinkedIn

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