What is the reality of our spa management workforce and its educational needs?


In today’s post, we’d like to address the more theoretical aspect of education within the spa industry. A report, commissioned by GSWS and conducted by SRI International, Spa Management Workforce & Education: Addressing Market Gaps is our focus. Spa management professionals are hard to find. With the growing global wellness tourism economy, the number of spas throughout the world continues to increase. This is very much present in emerging markets. Yet, at this rate of growth, many spa owners are finding themselves struggling to keep qualified, effective managers in key positions. There is a growing need to find the right managers to manage the new spas opening their doors so readily. This is important not just for the consumer’s needs, but also to ensure spa business owners are getting the right return on investment from the facility.


Wage differences among therapists around the globe


As 2014 begins, the spa industry is trending upward and outward, across borders worldwide. One of the biggest factors that contribute to the success of a spa is the quality of its human capital. The cost for a well-qualified and skilled team of therapists can vary from country to country. The global spa industry has shown promising growth in recent years, with spa owners setting up shop in new and novel places. From the American Midwest, all the way to Zimbabwe, the demand for quality spa treatments is increasing every day, and savvy spa owners are more than happy to give consumers what they want. However, with the diversity of spa locations, comes a difficulty in setting key benchmarks in the industry on a global scale.


Emerging markets in the spa industry: China


In the next two posts, we would like to take a deeper look into the opportunities that two Asian giants offer the spa industry: China and India. We would like to start this week’s post by exploring the opportunities the rapidly growing Chinese spa industry promises.

In a previous article we touched upon the subject of the great business opportunity that the growing outbound Chinese tourism presented to the spa industry.  In today’s post we would like to go a step further and talk about a recent article published in spa business.com, titled Moving target, where Leonor Stanton analyses the results of the McKinsey report – Luxury Without Borders: China’s New Class of Shoppers Take on the World, which talks about the increasingly sophisticated Chinese consumer and their purchasing habits in terms of luxury goods and products, and the major challenges that today’s luxury brands face. As Stanton states, “while the report isn’t directly focused on spas, it outlines some interesting parallels for any operator in the luxury business”.