Revenue management in spas: Lessons from the hotel industry

  In terms of yield management and optimizing revenue, there is a lot the spa industry can learn from the hotel industry. Thanks to the similar complexity that goes along with the management of pricing and rate levels for hotels and spas, the new customer-oriented approach taken by the hotel industry looks like the ideal […]

Essential Key Performance Indicators in the Spa Industry

  In this series of posts dedicated to revenue management in the spa industry, we have talked about the importance of tracking occupancy figures, RevPath and establishing logical rate fences. We have also argued in favour of an integrated approach capable of providing spas with the ability to market and manage every available moment of […]

Top 5 Trends in the Spa and Wellness Industries in 2013

  In our previous post, we reviewed some of the trends we saw unfold in 2012 within the spa and wellness industries. In particular, we discussed last year’s performance and the business potential that medical evidence, family packages and coaching will continue to offer in 2013. This week, we are focusing a bit more on […]

The 2012 Post-Mortem of the Spa Industry

  Last month, we shared some insights about the trends that the spa industry consolidated in 2012. We would like to welcome 2013 by taking a look at the way our industry evolved last year. In particular, we would like to focus on the three trends that we saw unfold in 2012 and will continue […]

Top Readers’ Favourites in 2012

  As the year comes to an end, we would like to unveil our most popular posts of 2012. It is interesting to note that our top four articles are closely related to the increasing cohesion of the synergies between the spa and wellness industries and the health field. We have also noted that the […]

Revisiting Top Health and Travel Trends in 2012

  This month, we are featuring a series of posts where we will look at the most important trends surrounding the spa and wellness industries. In particular, we will discuss the trends that defined our industry in 2012 as well as those that are likely to shape the future of it in 2013. In the […]

5 Way Hotel Spas Can Seize External Guests

  In our previous post, we introduced some of the sales activities that hotel spas can implement in order to improve their capture rate activities. This week, we are sharing additional ideas that can help these hotel spas to tap into the local market. The following five tips provide a guide on how to reach […]

Hotel Spas and the Implementation of Inhouse Guest Capture Rate Activities

  This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]